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The Client

Harcourt Developments

The Project

Tobacco Warehouse Show Apartment

The Brief

Our brief was to design a show apartment within the iconic Tobacco Warehouse at Stanley dock in Liverpool, to be completed in time to host BBC interviews and aired on live tv during Eurovision 2023.

Our striking Tobacco Warehouse apartment design is rooted in tradition but is paired with eclectic, contemporary furnishings and accessories. The colour palette is reflective of the building materials and its surroundings with a mix of heritage, earthy tones in matte finishes such as rust, ochre and teal. We used luxurious materials to adorn the space including bold velvets, textured boucle, rich leather and beautiful brass.

Bold artwork, quirky accessories and printed textiles add a contemporary, flair to the space working harmoniously with this unique, industrial style build.

The main goals were to showcase the Tobacco Warehouse apartment as a hybrid space that can be used for both work and play, creating a sensory experience as people are viewing each space. Harcourt developments were keen to create a welcoming atmosphere and bring a sense of warmth to the apartments to soften and compliment the industrial architecture. It was also important for us to draw attention to the impressive double height space and create a statement feature to make the apartments stand out from other homes on the market.

Our client already owned a selection of furniture such as the bed bases, leather chairs and a large wooden dining table from a previous show unit, and they were keen to make use of as many items as possible to keep furniture costs lower, therefore keeping the project as sustainable as it could be. This left us with ample budget for bespoke joinery and unique pieces of furniture to elevate the scheme. We had a 5 week deadline for the project, working closely with the developer’s on site construction team, ensuring the apartment was complete in time for BBC Eurovision interviews held within the apartment and we just about managed to pull it off!


“This is a high end scheme for Liverpool in addition to being a very significant heritage asset, as the worlds largest brick warehouse and the largest heritage to residential conversion in UK history. The expectations in terms of standard of design and finish were therefore very high but Natalie and her team far exceeded our expectations.

They were given a very tight deadline and a strict budget. They were a pleasure to deal with, showing passion, commitment, flexibility and efficiency throughout the process.

We are delighted with the result and the feedback from prospective parties viewing it has been very positive, with some buyers also looking to hire Natalie Holden Interiors for their own fit-out after purchase. We will certainly be looking to work with them again in the future.”

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