How to increase your business ROI through interior design.
Whether you manage a bar, restaurant, boutique hotel, retail space or an office, interior design plays a major part in the day to day running of your business, even if you don’t realise it. If you have already invested in your business it is more essential than ever to be able to maximise your ROI as soon as the hospitality industry is able to reopen.
What are the stats?
We have all heard of businesses struggling to stay afloat due to a lack of custom. Even with the introduction of government schemes to financially assist businesses, many are concerned they will be unable to re-open.
As of August 2020, 65.2% of businesses reported that they had experienced a decreased footfall to their business as a result of lockdown rules. Similarly, in a recent study, only 85% of hotels are predicted to re-open following COVID-19 restrictions in the UK, compared to 71% of restaurants.
How can you guarantee your business’ survival?
Interior design could hold the solution to guaranteeing a ROI once we get going again after lockdown. The one thing that people are feeling deprived of throughout lockdown is experiencing a connection with others in an environment outside of the home. Adjust your interior design in small ways in order to allow your customers an unforgettable experience, where they can interact positively with the space around them.
Here’s some ways to utilise interior design in your business to make sure it thrives beyond COVID:
Take advantage of your branding
Your branding material is a fantastic place to start when it comes to renovating your business. Not only does it offer a starting point for colour palettes and fonts to utilise, but it also acts as a brilliant marketing tool. If your customers are able to resonate with your branding within your business as well as through digital platforms it becomes easily recognisable.
Your USP also comes under your business branding. If you are well known for your vegetarian dishes, take advantage of it! Use a colour scheme of green and earthy tones and incorporate lots of greenery and bold artwork. Make it as easy as possible to be visible and stand out to your target audience to make sure they visit.
All about the customer
When customers begin to return to the hospitality industry, they are going to crave comfort. With your client’s comfort in mind, why not think about reviving your seating and soft furnishings? The more comfortable your customers feel, the longer they are likely to spend in your establishment, and the more they will spend.
It’s likely that health and safety will still be heightened when venues are allowed to reopen. Make sure you have the appropriate health and safety provisions in place. Integrate these measures into your interior design, such as cleverly disguising hand sanitising stations, aesthetically pleasing dividers or providing disinfectant wipes with your business branding. This will make your clientele feel at ease and safe.
Create a sensory experience
We have been deprived of so many things during lockdown, so why not adopt different design techniques to capture your customer’s attention. Incorporate complementary patterns, textures and lighting to engage all the senses. If you can offer some delicious food too, that’s an added bonus!
The key to getting the most ROI as possible lies with maximising how much your customers spend. Draw them in with unmissable interior design and they will leave having very positive memories of your establishment.