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Interior design is a critical feature for any property development project. Quite often though, developers are hesitant to bring an interior designer onto the team as it is seen as an unnecessary expense.

Our approach to commercial projects puts both the end consumer, and your investment at the forefront. Whether that’s a renter, home buyer or customer, we ensure that our designs are entirely unique to create a truly desirable product. Cutting edge, high-end interior design has the potential to set your product apart from your competitors; especially important in the currently saturated property market.

As well as benefitting new build projects, interior design is essential for the rental market. It was estimated that £4.02 billion was spent in 2020 on the buy-to-rent market, with an increasing demand for high-quality, flexible rental properties.

Are you missing out on a higher rental yield because of the interior design of your property? Could the units on your new build development increase in value from the help of a designer?

The answer to both these questions is undoubtedly, ‘YES’!

We want to demonstrate how and why the interior design process benefits commercial enterprises, as well as for residential clientele.

a living room, with navy sofa, patterned rug, glass coffee table, and light coloured armchair
Rental Property | Interior Design by Natalie Holden Interiors

Benefits of hiring an interior designer

The most obvious benefit of interior design is the potential to increase the sales value of a home. Data from a leading estate agent in London revealed good design can add an average of 12% to your sale price. Dataloft compiled the report while comparing over 200 of the estate agents own sales against 14,084 houses sold across 100 postcodes in the wider London market from 2014 to 2017.

  • Increase rental value of a property

Another benefit of interior design is increasing the rental value of a property. A recent study found that renters were prepared to fork out a 10.1% price premium for well-designed and furnished apartments in London costing over £1,000 per week. This leapt to a staggering 29.6% for apartments priced at £2,000+ per week (Lonres, 2020).

  • Project insurance

We are on hand throughout the project to provide support and problem-solving expertise. By dedicating some of your budget to interior design at the start of your project, we are able to prevent mistakes from being made at first and second fix. You will ultimately save money on potentially costly rectifications.

a white, modern kitchen and a glass dining table with a vase of foliage in the centre
Sterling Park Show home | Interior Design by Natalie Holden Interiors
  • Maximising value per square metre

Through careful space planning, we are able to make the most of every inch of your development. Our interior design team recognises the increasing demand for homes with a focus on wellbeing, sustainability and multi-functionality. By embracing these key themes as part of our design concepts, we can make your development all the more desirable for potential buyers.

  • Interior design saves time

Using our curated network of trusted trade suppliers, we are able to source the best interior products on the market for both second fix and FF&E. You will benefit from the biggest discounts and product aftercare, as well as obtaining products quickly and cheaply.

  • Supply chain management

Utilise our curated network of trade suppliers to benefit from the biggest discounts and product aftercare. This enables hassle free fitting and better maintenance. Our team are on hand to liaise with suppliers on your behalf as well as provide site-management assistance.

  • Speed up sales and reduce rental voids

Investing in quality interior design is proven to increase desirability and saleability in commercial units. Recent research shows that potential buyers are willing to pay up to a 12% premium for well-designed homes (Modern House, 2018). This demonstrates that buyers are investing in spaces which will have a positive impact on their productivity and wellbeing. After all, it is estimated that we spend an average of 92% of our time indoors.

close-up of blue and yellow decorative cushions on a bed
Sterling Park Show Home | Interior Design by Natalie Holden Interiors

How do we work?

Like all of our projects, we put our clients requirements at the forefront of our designs. For commercial projects we take the time to understand your business targets and your budget, as well as your target customers, to tailor a design to your requirements. Through detailed research into comparable commercial ventures, our experienced team are able to grasp a firm understanding of the market and what will ultimately make you a healthy return on your investment.

From this we are able to compile detailed design concepts. Complete with mood boards, space planning, colour analysis, bespoke joinery and lighting, and our FF&E recommendations, our concepts are tailored specifically to your business. We include everything you could need to create an exciting space, designed to help you receive property reservations as quickly as possible.

We are able to offer unwavering support throughout the process, from our introductory discussions, design concepts, product sourcing, right through to project completion.

interior design for property developers
Sterling Park Show home | Interior Design by Natalie Holden Interiors

Our commercial interior design portfolio

We have had the opportunity to work with some of the most inspiring businesses across the North West on commercial projects, ranging from show home designs, hospitality venue designs and office renovations.

If you are interested in finding out more about our commercial interior design expertise, head over to our commercial services page on our website. You can also see more of our commercial work and past projects in our portfolio.

You can also find us over on Facebook, Instagram and Twitter, where you can keep up to date with our ongoing projects.

Categories: Commercial, interior design, Property, Uncategorised

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